A working storefront.

The website needed to make the art easy to choose.

AI built a custom storefront around the collection rather than stopping at a landing page. The work included collection browsing, individual product pages, size choices, product imagery, cart behavior, and the smaller details that help someone understand what they are buying.

The art needed room to speak for itself, while the interface answered practical questions about size, presentation, and the next step. Ethan reviewed the visual direction and buying experience. That kept the site focused on INKRALLY as a brand; the AI experiment belongs here in the lab.

A custom front end, with established commerce underneath.

The storefront uses React, TypeScript, React Router, and Vite, hosted on Vercel. Public pages are pre-rendered so their initial HTML includes useful content. Image processing and browser checks support the catalog and product-page build.

Shopify provides the commerce layer: products and variants, cart creation, and hosted checkout. Payment details belong in that checkout rather than in a custom card form. Printful is the production and fulfillment provider being used for the canvas pilot. The important connection is between the artwork, the selected size, the Shopify variant, and the correct fulfillment item—not simply adding three service logos to a website.

Printful makes the physical handoff real.

Digital art has to become a provider-ready canvas file, tied to the right product and size. The preparation work checks the front, wrapped edges, and provider previews before linking the selected variants to fulfillment. A provider preview helps inspect the file; it is not a photograph of a delivered sample.

Ethan placed a real discounted sample order through the main storefront and confirmed fulfillment. AI verified the successful payment and matched the imported order to the selected artwork files, sizes, and delivery details. Ethan subsequently confirmed that all test canvases arrived and looked great on September 18.

Ethan subsequently asked AI to connect every approved product. The expanded catalog now has 270 artworks and 810 size variants, recorded in the September 10 audit. AI checked the actual production files, reviewed canvas fronts and wrapped sides, and verified the remote file assignments, product identities, prices, inventory and shipping. The next step is full storefront activation with current customer policies. Physical sample inspection remains a separate checkpoint; digital checks do not establish how a delivered canvas will feel or look.

A working page is only one part of a working business.

Browser checks covered the product routes, image references, cart and prelaunch behavior, responsive layouts, and useful page metadata. The build also kept private credentials and review records away from the public storefront.

The real owner payment and fulfillment import are verified. Next come delivery, physical quality, and the full tracking and notification journey. AI also implemented the owner-directed shipping policy and a verified-payment callback for browser bag cleanup. Customer demand, advertising performance, and sustainable economics remain separate questions.