{
  "version": 1,
  "scope": "inkrally",
  "case": "Give the catalog a point of view.",
  "recordThrough": "2026-09-07",
  "status": "Implemented",
  "finding": "The reusable part was a typographic system. An early generic symbol was rejected; the final wordmark became the consistent signature across the catalog and storefront.",
  "evidence": [
    {
      "type": "Visible evidence",
      "statement": "Selected pages from the completed brand guide show the wordmark and palette."
    },
    {
      "type": "Implementation evidence",
      "statement": "The live storefront uses the INKRALLY identity across navigation, product presentation, and collections."
    },
    {
      "type": "Limit",
      "statement": "Packaging applications are concepts. They do not confirm the packaging a fulfillment partner will ship."
    }
  ],
  "nextCheckpoint": "Check the identity on an actual canvas and the packaging that will really be delivered.",
  "publicArtifact": "https://inkrally.com",
  "caseUrl": "https://lab.ethanplus.ai/studies/brand-system",
  "basis": "Edited summary of retained project records and selected public artifacts. Historical release checks; not continuous monitoring or an independent audit."
}